ABOUT ME

I am a University of Oregon graduate with over a decade of marketing coordination and design experience with an emphasis in marketing e-commerce websites, implementing advanced tracking systems and developing easy to understand dashboard reports. I hold a Bachelor of Arts degree in Japanese with a minor in Computer Science. I pride myself on exceeding expectations while consistently meeting deadlines. I am a self-starter who can work independently and quickly while adheres to the work ethic of giving 110 percent to all projects.
me-about

Brooke Eisen

Digital marketing strategist and e-commerce specialist with graphic design roots and overseas experience.

I have been in the marketing industry for over 10 years, helping several organizations grow and also develop their marketing efforts. Specifically, my expertise is in developing and implementing holistic brands that transfer to online technologies and translating priorities into structured, strategically aligned plans with objectives, strategies, tactics, time lines, resources and metrics.

I have extensive experience designing and coordinating marketing efforts for unique divisions under over-arching brands in my current position at the university and also in the non-profit education and commercial business sector.

AREAS OF EXPERTISE

My design background includes more than a decade of design experience within the US and abroad. I work to design print materials, user interfaces, and other creative assets. I have expertise in developing and implementing holistic creative assets, creating brand awareness and consistency, and increasing yield in strategic goal areas— all of which strengthen efforts to increase revenue. Over the last decade, I have acquired a deep working knowledge of the Adobe Creative suite to design assets for print, websites, user interfaces, online tools, and mobile applications. I have expertise in implementing campaign tracking for both print and web, identifying key performance indicators and calculating return on investment. I have a deep working knowledge of technical systems, as well as web architecture, development and graphic design.

GRAPHIC DESIGN

I utilize the Adobe Creative suite to design assets for print, websites, logos, user interfaces, online tools, and mobile applications. I am adept with gathering and assimilating information for writing print and web publications, as well as producing them. I have extensive experience in the printing process. I design custom themes and forms for dynamic web use.

BRANDING & ADVERSTING

I develop and implement holistic multimedia communications strategies, creating brand awareness and consistency, and increasing yield in strategic goal areas—all of which strengthen efforts to increase revenue. I  focus on designing print and web publications, as well as aligning several divergent brands under one umbrella.

DIGITAL MARKETING

I provide consistent messaging through a variety of communications channels, with the ultimate goal of increasing revenue to support long-term business growth. I implement multi-channel strategic integration consisting of SEO, SEM, Social Media, Email, and Website marketing.

Areas of expertise

Creative Direction
Graphic Design
SEO


HTML, CSS, and PHP
Email Marketing
Creative copy for animated bars

BY THE NUMBERS

I have expertise in implementing campaign tracking for both print and web, identifying key performance indicators and calculating return on investment. I have a deep working knowledge of technical systems, as well as web architecture, development and graphic design.
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Logos Created

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Projects Completed

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Websites Lanuched

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COFFEE CONSUMED

PORTFOLIO

A small sample of campaigns I’ve led My areas of expertise include print, web, branding and re-branding, marketing and promotions, photographic direction and production, and the creation of dynamic presentations. Click an image for more details on each.
/Posted by: brooke

Erb Memorial Union Identity

When I started as Marketing Director at the University of Oregon’s Erb Memorial Union, the building had no holistic brand. All the units within the building had their own logo, font color and style....
/Posted by: brooke

Erb Memorial Union Brochure

During our annual summer IntroDUCKtion hundreds of incoming freshman get their student ID’s, register for fall courses, take placement exams, and get a small glimpse of what their new school has to offer all...

CONTACT ME

Please don’t hesitate to get in contact me to discuss marketing, recite lines from Seinfeld episodes, or anything else you have on your mind. 日本語でもOKです!

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