Digital Marketing Strategist
Digital Marketing Strategist
Hi, my name is Brooke. I am a digital marketing strategist with over a decade of experience. Over the last decade, I have acquired a deep working knowledge of strategic campaign planning, with particular emphasis in designing and implementing technical systems, web design and development, graphic design, social media strategies, campaign evaluation, and video and print production.
I have been in the marketing industry for over 10 years, helping several organizations grow and also develop their marketing efforts. Specifically, my expertise is in developing and implementing holistic brands that transfer to online technologies and translating priorities into structured, strategically aligned plans with objectives, strategies, tactics, time lines, resources and metrics.
I have extensive experience designing and coordinating marketing efforts for unique divisions under over-arching brands in my current position at the university and also in the non-profit education and commercial business sector.
My design background includes more than a decade of design experience within the US and abroad. I work to design print materials, user interfaces, and other creative assets. I have expertise in developing and implementing holistic creative assets, creating brand awareness and consistency, and increasing yield in strategic goal areas— all of which strengthen efforts to increase revenue. Over the last decade, I have acquired a deep working knowledge of the Adobe Creative suite to design assets for print, websites, user interfaces, online tools, and mobile applications. I have expertise in implementing campaign tracking for both print and web, identifying key performance indicators and calculating return on investment. I have a deep working knowledge of technical systems, as well as web architecture, development and graphic design.
I utilize the Adobe Creative suite to design assets for print, websites, logos, user interfaces, online tools, and mobile applications. I am adept with gathering and assimilating information for writing print and web publications, as well as producing them. I have extensive experience in the printing process. I design custom themes and forms for dynamic web use.
